How Much Does AI Lip-Sync Cost?
There is no add-on charge. On Starter the token maths works out near €5 per lip-synced minute at standard quality and €10 with GoSync 3.0, which does double the per-frame work.
There is no separate lip-sync fee. Lip-sync is available on every GeckoDub plan and is metered in tokens, like everything else. A minute of translation on its own uses about 8 tokens. Add standard lip-sync and it is about 20 tokens per minute; high-quality GoSync 3.0 lip-sync uses about 40.
Cost per lip-synced minute
| Output | Tokens / min | On Starter (€25/mo) | On Scale (€199/mo) |
|---|---|---|---|
| Translation only | ~8 | ~€2.00 | ~€1.60 |
| + standard lip-sync | ~20 | ~€5.00 | ~€4.00 |
| + GoSync 3.0 lip-sync | ~40 | ~€10.00 | ~€8.00 |
Those per-minute figures come straight from the plan maths: €25 for 100 tokens is €0.25 a token on Starter, and €199 for 1,000 tokens is just under €0.20 on Scale. Creator Pro sits in between. Run out mid-campaign and you can top up tokens directly from the dashboard, at a 5% discount on Creator Pro and 15% on Scale.
Why high quality costs double
GoSync 3.0 analyses every frame for mouth shape, head rotation, and occlusion — hands, products, or a microphone crossing the face — and rebuilds the mouth region to match the new audio. Standard lip-sync does less per-frame work, which is why it is cheaper and faster.
Getting more out of your token budget
- Match the tier to the placement — Use GoSync 3.0 on hero creatives and close-up talking-head UGC where the mouth fills the frame; standard lip-sync is often indistinguishable on wider shots
- Lip-sync the winners, not the tests — Translate a batch cheaply first, then re-run only the variants that survive the first week
- Keep cuts short — A 15-second hook at GoSync 3.0 quality costs about the same as a minute of translation-only output
Cheap lip-sync that drifts or smears is worse than none at all — it makes an ad look synthetic and costs you the trust the original creative earned. Test both tiers on your own footage during the free trial before committing a campaign budget.
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