What Are Animated Subtitles?

Animated subtitles are subtitles that move with the speech instead of sitting still on screen — most commonly as word-by-word highlighting, where each word lights up at the exact moment it is spoken. It is the style used by top creators and performance marketers, popularized by short-form editors such as Alex Hormozi's team, and it is now the default look for paid social creative.

Why they work in ad feeds

• Sound-off viewing — social feeds autoplay muted, so the first seconds of your ad often land as text before anyone hears a voice
• Attention pacing — the per-word motion gives the eye something to follow, which holds viewers through the setup and into the offer
• Comprehension — highlighting the word being spoken makes fast delivery easier to follow, including for viewers watching in a second language
• Accessibility — the message still reaches viewers who are deaf or hard of hearing, or watching somewhere they can't turn the sound on

How GeckoDub generates them

GeckoDub analyzes the video and generates animated subtitles that are timed to the spoken audio automatically — every word highlights when it is said, with no manual syncing. On a translated video, the subtitles are generated in the target language and timed to the new dubbed voiceover, so the text and audio stay locked together rather than drifting apart.

Styling is handled through the Brand Kit: custom fonts and colors, saved as presets that apply to every future project, so subtitles look the same across markets and campaigns.

Availability

Animated subtitles are included on the Creator Pro and Scale plans. If you are on Starter and mainly running muted feed placements, this is usually the single feature worth upgrading for.