How Do Agencies Use AI Video Ad Translation?

Agencies use AI video ad translation to localize client creative in-house — turning a service that used to mean subcontracting voice actors, studios and editors into a step inside the campaign workflow. The practical effect is that market expansion stops being a separate production budget and becomes a line item you control.

Where it fits in agency work

• Campaign localization — extend a proven creative into new markets as a billable add-on rather than a new shoot
• Pitch assets — show a prospect their own ad running in the market they want to enter
• Market testing — run the same creative across several countries to find out where it travels before committing budget
• Retainer value — fold localization into a management package instead of quoting it as a project each time

Why in-house beats subcontracting

Turnaround drops from weeks to the same day, which matters when a client's launch date moves. Margins improve, because you are billing a service you deliver rather than marking up a dubbing vendor. And because the review step sits with you, quality control does too — you read and correct the translated script in the proofreading editor before anything is dubbed, so nothing reaches a client that you haven't approved.

Running multiple clients

Save a Custom Glossary and Brand Kit per client: their product names on the Don't Translate list, their preferred wording per language, their subtitle fonts and colors. Every project for that client then follows their rules automatically — which is what keeps output consistent when the work is spread across a team. Bulk upload handles batches of creative in one pass.

Which plan

The Scale plan (€199/month) is the agency tier: 1,000 tokens and 155 translation minutes a month, bulk upload, animated subtitles, proofreading, no watermark, priority support, and token top-ups at 15% off for heavy months. Full details on the pricing page and the agencies page.

One compliance note: you are responsible for holding documented consent from every identifiable person whose likeness or voice you process — worth confirming with clients before you localize creator footage.