AI Dubbing vs Traditional Agencies: Cost Comparison

A traditional dubbing agency typically quotes €50–100 per finished minute, per language, with a 3–7 business-day turnaround. GeckoDub is a flat subscription: from €25/month for 100 tokens — roughly 13 minutes of translated video — in any of 70+ languages, delivered in minutes. A 60-second ad in five languages is a €250–500 project at agency rates; on GeckoDub it comes out of a monthly allowance you've already paid for.

Side by side

	Traditional dubbing agency	GeckoDub
Pricing model	Per finished minute, per language	Flat monthly subscription
Typical cost	€50–100 per minute per language	From €25/month (100 tokens, ~13 min)
60s ad × 5 languages	€250–500 as a one-off project	~5 minutes of your monthly allowance
Turnaround	3–7 business days	Minutes
Revisions	Re-quoted and billed separately	Re-run the job — you spend tokens, not project fees
Lip-sync	Rarely offered	GoSync lip-sync on any plan (costs extra tokens per minute)
Voice	A cast voice actor per language	Your original speaker's cloned voice

Where the agency money actually goes

Agency rates bundle project management, casting, studio time, a voice director and a mixing engineer — and they bundle it per language. That's why cost scales linearly with every market you add, and why a five-language test is more than most performance marketers will risk on an unproven creative. AI dubbing removes the linear part: the tenth language costs roughly what the first one did.

When an agency is still the right call

• Brand films and TV spots where a specific, recognisable voice is part of the asset
• Scripts that need real transcreation — jokes, wordplay, cultural rewrites
• Regulated categories that require a certified human translation

When AI dubbing wins

• Performance creative that gets iterated weekly
• Testing a market before you commit budget to it
• UGC, where the creator's own voice is the asset and studio polish would hurt
• Any campaign that needs the same video in more than two or three languages

The practical pattern is to use AI dubbing to find the markets that convert, then spend agency money only on the ones that have earned it.